Who we are

Our mission : 

"The art of the merchant is to take a thing where it abounds and bring it where it is rare."
Ralph Waldo Emerson

LESSisRARE : an online store based in Paris "spotter"of rare brands.

The mission of LESSisRARE.fr is to offer you a rare selection of exceptional creators of jewelry and accessories. Chic products for women and men.

Our selection criteria are novelty, innovation, amazement, rarity, exclusivity of the products and / or the brand.

And as the site is called LESSisRAREwe also like the simplicity and purity of the lines.

Our Designers reinterpret luxury with a know-how that sublimates materials and cuts; they display a desire to innovate or reinvent the classics. In short they renew our desires by their singularity or their exclusivity. These creators shave generally distributed in specialized boutiques, exclusive in Europe and in fashion countries (USA, Japan, etc.). We selected them one by one and built a real partnership with them online.

Most of them create and manufacture limited series, exclusive pieces, "made to measure" or "on demand". This is the reason why our delivery times can be very fast (24 to 48 hours if the product is in stock) or longer (2 to 3 weeks) if the product must be manufactured for you. These deadlines are indicated on each product sheet.

If an exceptional and rare object is deserved ... our creators are for the most part "exceptional artisans" who manufacture in Europe, which allows a speed of realization and a quality which will not disappoint you ... 

The Founders

Phane Denis from the Toll - Tavidian

After a marketing experience in cosmetics that gave her a taste for beautiful things, she has for many years contributed to the development of all international editions of ELLE and ELLE Decoration in nearly 40 countries.

It is this international experience of luxury and fashion that allowed him to see that beyond the big recognized brands, there are magnificent local know-how.


Sophie Danan

15 years in the press and radio media through the major media and advertising agencies, she has also lived several times in major European cities such as Zurich, Madrid or Frankfurt and took the opportunity to study the purchasing behavior of our neighbors in the face of “rare” and premium brands.

This European experience has enabled him to identify a real need for a niche e-commerce of rare products with a strong identity.


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